Where are the focus groups and how long do they take?

Focus groups last on average between 1.5 - 2 hours; they can take place during the day, evening and some weekends at a range of venues all over metropolitan and regional Australia.  Interviews may take 30 minutes to 1 hour.

 

How will I get paid?

If you are invited to participate in a focus group or interview you will be offered a cash incentive typically between $80 and $100 per session.  This can be much more for specialised and high profile audiences.You will receive a cash payment at the end of the focus group or interview session – or you can donate it to your favourite charity or club!

 

Will my privacy be protected and my information kept confidential?

Custody of personal information is a trust and duty that we take very seriously.  Our Privacy Policy and Procedures are in accordance with the National Privacy Principles contained in the Commonwealth Privacy Act 1988 (Act No. 119 as amended), and the Market and Social Research Privacy Code which came into effect on 1st September 2003.

 

What types of market research might I participate in?

You may be asked to participate in focus groups, questionnaires over the phone, by trialling existing or new products, mystery shopping, watching a television pilot or preview a movie, be involved in a one on one interviews, complete an in home study, come to centralised taste test or take part in an online survey. Most research projects are interesting and fun to take part in!


Once I register what can I expect?

When we receive a request for research, we draw participants from our database based on a range of criteria provided to us by the company conducting the research.   If you fit the profile we are looking for, we will contact you by phone, and ask you a series of final screening questions. If you meet the criteria, you will be invited to participate.

 

Can I opt out if I want to?

You can unsubscribe from the database at any time by sending us an email.  You are under no obligation to accept an invitation to participate in a survey but if you do accept – we do expect you to make a firm commitment.

After talking to you, we will confirm your attendance by email and then again 24 hours before the actual event. You will need to be at the nominated venue at least 10 minutes before the appointed start time. This is very important as latecomers will not be accepted into the discussion and do not receive any payment!  We ask you to let us know as soon as possible if you know that you will be unable to keep your appointment so that we can find a replacement.

 

Will I be reimbursed for my travel expenses?

The incentive payments that you receive will vary according to the type of research and the time it takes for you to participate. There is not usually any additional payment for travel or parking expenses.

 

How often can I take part in focus groups?

The research industry puts a limit on the number of times someone can attend focus groups to prevent the same people attending too often and skewing the results for clients.  You are asked to attend group discussions no more than once in 6 months but you are still able to participate in other forms of research like face to face interviews and taste testing.